New Patient Volume Stayed Solid
Absolute Smiles recorded 202 new patients from February to May 2026. That sits ahead of the same February to May period in 2022 and 2024, and only slightly below 2025.
Shoutout Digital Strategic Report
Absolute Smiles Bassendean February to May 2026
February through May 2026 showed steady enquiry flow, strong website form contribution, and a clear opportunity to strengthen lead follow-up visibility inside the pipeline.
New Patients
202
February to May 2026 new patient total.
Leads
138
Website contact forms led enquiry volume across the four months.
Meta Spend
AU$878
Combined paid social spend across February to May.
Primary Focus
Improve Lead Follow-Up
Most visible pipeline activity remains in New Lead, limiting conversion visibility.
01 Summary
A Clear View of What Happened Across the Period
Website Forms Remained the Main Lead Engine
129 of 138 leads in the period came through Website Contact Form, making the website the clearest conversion path in the CRM data.
Pipeline Visibility Needs Tightening
Lead volume is clear across the period, while booked, attended, and closed outcomes remain less visible in the pipeline view.
Pair Strong Content With Clearer Follow-Up
New video assets from the June 11 shoot create a good opportunity to keep awareness moving while improving lead handling and stage updates behind the scenes.
02 Learned
What the Data Is Telling Us
Demand Stayed Steady Through the Whole Period
Lead count dipped in March, then rebounded in April. New patient numbers also held up, with April 2026 reaching 58, the strongest month in this four-month stretch.
The Website Remains the Clearest Conversion Path
Website form submissions outpaced every other visible lead source, making the website the strongest and most reliable conversion pathway in this period.
Carousel Awareness Ads Won Early, Then Creative Narrowed
In February and March, Carousel 5 | Meet The Team led both reach and clicks. By April and May, the visible Meta activity had narrowed to the Clinic Tour video.
Better Stage Updates Will Unlock Stronger Reporting
The biggest opportunity now is clearer lead progression after enquiry. Stronger follow-up visibility would sharpen the story from lead volume to booked and attended outcomes.
03 Results
Business Outcomes First
202
February to May 2026 total. That is 8 fewer than the same period in 2025, but ahead of the same span in 2022 and 2024.
138
The period averaged 34.5 leads per month, with February strongest at 40 and April close behind at 37.
329K
February and March carried most of the period’s paid distribution and awareness reach.
613
Organic accounted for the largest share of May website visits.
What These Numbers Mean
- Lead demand is present and fairly consistent across the four months.
- New patient performance held in a competitive range against prior years rather than collapsing.
- Paid social performance was strongest as an awareness and traffic driver, especially in February and March.
- The biggest growth opportunity is stronger follow-up visibility once new enquiries enter the pipeline.
04 Creatives Delivered
Graphics Delivered Across the Period
05 New Patient Numbers
Full Historical New Patient View
May 2026 Result
May 2026 recorded 47 new patients. That was 11 fewer than April 2026, when the clinic reached 58, representing a 19.0% decrease month on month.
Month-on-Month Read
April was the strongest month inside this four-month window, so May softened after a high point rather than following a weak month. Even with that step down, May remained ahead of March 2026 at 45.
Year-on-Year Read
May 2026 finished 3 patients above May 2025, which recorded 44. That equates to a 6.8% increase year on year, showing that May held up better than the immediate month-on-month comparison might first suggest.
06 Leads
Monthly Lead Breakdown
07 Meta Ads
Monthly Meta Performance
08 Website Traffic
Current Traffic Picture
May 2026 Visitors by Source
Traffic was down 2.7% versus the previous 31-day period, and organic search accounted for the largest share of visits.
613
Total Visitors
What the Mix Shows
Organic search remained the strongest driver of website traffic in May, contributing the clear majority of visits and giving the clinic its most dependable source of new website visitors.
What to Watch
Referral traffic added a useful secondary layer, while the remaining categories were small. The main opportunity is to keep strengthening organic visibility while making sure incoming traffic is converting cleanly once it lands.
09 Additional Notes To Client
Context Worth Calling Out
Fresh Video Library Incoming
The June 11, 2026 shoot added a fresh content library, with 12 videos available to support upcoming campaigns.
Lead Handling Data Needs the Next Layer
Enquiry volume is clear, while movement after the first touch remains less visible. Sharper stage updates will make performance easier to evaluate month to month.
Traffic Scope Is Partial
Website traffic is shown here through the clearest available May channel mix, which helps show where visitors are coming from and which source is leading.
10 Wins
What Went Well
138 Leads Entered the Pipeline in Four Months
That gives the practice a steady stream of opportunities to work with, especially through the website form channel.
New Patient Numbers Stayed Competitive
The February to May 2026 total of 202 stayed close to 2025 and outperformed the same four-month span in 2022 and 2024.
Content Production Kept Momentum Moving
Graphics were delivered across both February to March and April to May, supported by the new June video library for upcoming campaign use.
11 Action Plan
What We Should Do Next
Keep the Website Lead Path Strong
Because website contact forms are carrying most lead volume, continue protecting that pathway with strong landing-page clarity, form flow, and content support.
Use the New Video Assets Fast
The incoming June shoot content gives the team a chance to expand beyond the narrower April and May creative mix and test more hooks in market.
Clean Up Pipeline Stage Tracking
The highest-value operational change is ensuring leads move beyond New Lead inside GHL, so future reports can show clearer booking and attendance outcomes.